When we started on this crazy journey back in 2000 our goal was to have a lifestyle business that we could shut the doors whenever the surf was pumping.
We would teach people how to surf at our surf schools in Lancelin and Scarborough and provide the right advice on which surfboard was right for them. In this way, our customers could carry on with their own surfing journey and become part of our surfing family.
However, we quickly learnt that, despite our efforts in guiding you to buy the right beginners’ boards (“Bigger is Best!” is our mantra…), the staff in the surf shops would talk you into buying a surfboard that was way too small or not suited to your ability as a beginner to intermediate surfer.
Your surfboard looked great under your arm, walking down to the waves, but as soon as you tried to surf it, the board would sink under your feet! Hundreds of hard earned dollars wasted on a board you just could not surf!
We knew this wasn’t your fault. These salespeople are trained to sell you whatever THEY want and, at the end of the day, they want a sale.
This really frustrated us so we started selling surfboards exclusively to our customers. We’d invest in a container load of surfboards every August that were suitable for our surf school students to progress on and make their surfing journey fun.
So, we were selling boards out of our small garage in Scarborough. If you stepped into our place you would have found surfboards everywhere. The bedroom, loft, living room, kitchen, and even the bathroom had boards lining every wall.
We’ve researched and sold various brands since we first started. Blue surfboards for a few years, then Rip Curl and then Island surfboards (Phillip Island Victoria). In all that time we consistently sold surfboards at wholesale prices to our students and everyone was happy! (Except for the surf shops…)
Our satisfaction was we would see our students and ex-students surfing every day when we were coaching at the beach.
Started surfing in 1970 and has worked in the surf industry all his life. Set up his first surf shop and surfboard factory back in 1986 in Lancelin then started operating two surf schools in 2000, the first in Lancelin and the other here at the iconic Scarborough Beach.
Partner / Operations Manager
Surfing for over 15 years now, Jo’s input into our surfboard designs for beginners, through to intermediates has enabled us to provide quality surfboards at the most competitive prices you will find anywhere on the web.
Creative developer / Manager
Tak has been working with Keith for nearly 8 years (when she isn’t travelling around the globe!) A valuable member of our family.
Jasmin – admin assistant, mum and general ‘Surfing addict’ helps with all the hard stuff (when we can get her out of the water!)
Fast-forward to today and the evolution of Cheap Surfboards Warehouse makes perfect sense. We’ve gone from buying surfboards from big local companies that imported the boards for us, to importing the surfboards ourselves.
We wanted to get our prices down as low as possible while maintaining quality. So, we got together with some of the finest surfboard designers in Australia and came up with our current models of Funboards and Mini-Mals.
All our epoxy boards are built overseas (like the clear majority of all surfboard manufacturers these days) and we sourced the most experienced and number 1 surfboard manufacturer in China.
So, we now get our surfboards made solely for us. This cuts out the middle men and lets us wholesale great surfboards directly to the public at the cheapest prices available in Australia.
Each style of board undergoes an extensive design and trial phase with our surf schools.
Our students and ex-students are loving our surfboards and we’ve come up with a new brand name for our product – Gnarly Surfboards!
For storage and security reasons, we’ve also moved our sales out of our garage to a small warehouse and showroom.
Come on by and you can check out our full range of surfboards….
We are a team of passionate life-long surfers who will help pick the right surfboard for YOU. Every one of us was a beginner at some point and we keep this in the forefront of our mind as we help you out.
We aim to supply surfboards that leave you lusting for your next session.
We’ll treat you with respect regardless of your experience and skill level.
We offer a place in the surf community where you can ask all the silly questions and look for guidance without an elitist attitude. As you move through your journey as a surfer – newbie or ripper – we’re here to help you get that perfect board.
Surfing should be fun and buying a board should be a rewarding interaction between people with a common passion.
We’re a small, family run business and our crew at Cheap Surfboards Warehouse are your new surfing family.
Thanks for joining us on this journey…Welcome to the family!